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DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Rikki Schlott says her generation (Gen Z) has inherited a post-hope world stripped of what matters.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m hoping to somehow. Learning subscriptions.

DC 261

DC Washington Member Engagement Innovation 261

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DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. How to Tell If You Need a Data Warehouse. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JANUARY 12, 2024

Learn how to establish, administer, and evaluate an effective mentoring program. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Hybrid/remote teams. More info/register.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. How some Americans are breaking out of political echo chamber—check out the unbiased news sites he mentions. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Quick hits. Ernie Smith, Associations Now ).

LMS 369

LMS Certificate America Committee 369

WBT Systems

JUNE 12, 2018

Address common themes in the online discussion forum or in a short video. Talk about what can and cannot be changed now, and how the rest of the actionable information will be used. #3: Let individuals decide if they want to talk on the phone or online, and if they prefer audio only or video too. #7: 3: Office hours.

Course 187

Course How To Guidelines Education 187

Reid All About it

FEBRUARY 26, 2021

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

MemberClicks

OCTOBER 24, 2023

This support network can be a big help in assisting you with industry challenges, staying up to date with changing trends, and doing well in competitive markets. We’ll also discuss how these organizations can use marketing strategies to enhance their recruitment efforts and ensure ongoing growth and success.

How To 52

How To Social Media Industry Recruiting 52

Reid All About it

DECEMBER 18, 2020

How are your chapters really doing? Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. I love German Christmas markets. No, not too good to be true. COVID perspective.

Video 221

Video Certificate Review LMS 221

Associations Now

JUNE 2, 2017

Member testimonials are a tried-and-true marketing tool for associations. Put them in simple video form to put a human face on your campaigns. How to hack it? With some basic editing skills and a camera, one association has found a new way to highlight member voices through video.

Video 56

Video Recruiting Recruitment Tools 56

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

MARCH 12, 2021

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. Host/presenter: video producer Jeff Achen, CallSign51. EST – Everything You Need to Know About Live-Streaming.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Associations Now

JULY 21, 2017

The American Society of Interior Designers takes advantage of Instagram’s visual appeal to market to prospective members. How to hack it? It only makes sense that the American Society of Interior Designers would use Instagram, a social media platform that’s visually inclined, to recruit new members. Why does it work?

Recruiting 46

Recruiting Recruitment Social Media Revenue 46

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. How to update old blog posts for SEO. How to read more books. .* – Member ROI Simplified: Safeguarding Your Organization’s Future.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

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MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Learn how the heart influences your perceptions, emotions, intuition, and health. Public Speaking in a Video World ( Chatting with Agnes & Cecilia). Host: EventMobi. Fri 3/25 at 12 p.m. – EventTech Chat.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

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JULY 21, 2023

. – Nonprofit Management Series: Finance and Budgeting Many professionals in the association and nonprofit space have never been fully exposed to financial statements, budgeting, and how to be a proper steward of your organization’s resources. Join an interactive conversation about saying no. 1 CAE credit. More info/register. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

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APRIL 30, 2021

Learn how to wrap your vision in a story that sparks the imagination and stirs the soul in order to get people to act, to buy, and to follow you. Learn how to put it all together virtually or live. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Fri 4/30 at 2 p.m. More info/register.

Education 354

Education Technology Strategy Revenue 354

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APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. Online community. 1 CAE credit.

DC 205

DC Recruiting Recruitment Washington 205

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MARCH 19, 2021

At First Round Review, Jessmina Archbold says self-care is not what you buy yourself, it’s how you work on yourself. She explains how to assess your needs, identify where you’re depleted, and find resources and solutions, including setting boundaries. How to Find Your Hidden Culture Patterns. Quick hits. Fri 3/19 at 1 p.m. –

LMS 370

LMS Nashville Strategy Video 370

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. The future of work. Virtual exhibitors/sponsors. DE&I in action.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Association Analytics

SEPTEMBER 27, 2023

Download our free benefit analysis template and watch a short video that explains how to complete it. These could be member retention, recruitment, products & services and event registrations. The event team might be eyeing a better registration system, while marketing focuses on a new email tool.

Analysis 169

Analysis Revenue System Learning Management System 169

Achieve

DECEMBER 8, 2022

nonprofit marketing. , Photos and videos. marketing videos that illustrate your nonprofit’s mission. Instagram, Facebook, and TikTok (for younger supporters) are all platforms that are designed for sharing photos and videos. Create connections between your site and social profiles.

Social Media 52

Social Media How To Newsletter Content 52

Arc 3 Communications

NOVEMBER 18, 2021

Thought leadership is not necessarily just a type of content, but a type of content marketing. According to Marketing Insider Group , this type of content marketing involves tapping into the experience and knowledge of your industry or business to answer the biggest questions on the minds of your audience on a particular topic.

Content 52

Content How To Newsletter Leadership 52

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 350

Montana Certificate Conference Content 350

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

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NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). How to be more productive working from home: 9 rules for the “now normal.”

Innovation 359

Innovation Las Vegas Communications Education 359

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AUGUST 4, 2023

Your association’s recruitment and retention success depend on your membership model pricing. Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing. basil and lots of butter. Fri 8/4 at 4 p.m.

Atlanta 195

Atlanta Price Revenue Denver 195

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Membership retention is an organization’s ability to keep its members active following recruitment and onboarding.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Reid All About it

NOVEMBER 24, 2017

WBT Systems explains how learning pathways benefit your industry, association, and learners , and how to get started. She explains why this exercise is so important and how to do one yourself. Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). More info/register.

Chicago 150

Chicago Recruiting Recruitment Video 150

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OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Content marketing. Next gen membership #2.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

JULY 23, 2021

WBT’s post describes why your association would want to offer mixed-age learning programs and suggests how to get started. MemberSuite explains how to ensure your AMS reports provide the data your co-workers and volunteer leaders need for insight and decisions. Marketing General Inc. Marketing General Inc. Digital nomads.

Video 195

Video Technology Content Strategy 195